This campaign reimagines the classic tale of The Three Little Pigs, transforming it into a heartwarming narrative of friendship and sharing. In this version, the pigs and the traditionally fearsome wolf come together to enjoy a Curly Wurly chocolate bar, symbolizing unity and the joy of shared experiences.
Targeting children and teenagers aged 6–16, the design employs vibrant colors, playful illustrations, and familiar characters to capture attention and evoke a sense of nostalgia. The whimsical depiction of the characters sharing a treat aims to promote inclusivity and the idea that even the most unlikely individuals can find common ground.
The packaging features the tagline "In a Curly Wurly world," encapsulating the message that Curly Wurly is more than just a chocolate bar—it's a catalyst for connection and camaraderie. This aligns with the brand's identity as a fun and approachable treat that brings people together.
Character Design
